Would you like fries with that? Former McDonalds Exec, Tom Allin, joins the VA as Chief Veteran Experience Officer

Would you like fries with that? Former McDonalds Exec, Tom Allin, joins the VA as their Chief Veteran Experience Officer, via LinkedIn

G2X TAKE: Given Secretary McDonald’s corporate background, it is no surprise that the VA is looking to bring in fresh perspective and best practices from across industry. Presumably, Mr. Allin will be the person in charge of the newly formed Veteran Experience Office. With extensive and proven experience for several leading firms in the restaurant space, it will be really interesting to see how and what level of influence he has at the VA. Expect Mr. Allin to be a coveted speaker in the coming year as he gets his feet under him. Given his commercial expertise, firms that have private sector capabilities in key customer experience areas, such as IBM, ICF, Sapient and Accenture, have to be viewed as players for work he is involved with, though the primary front runner is the new VA Digital Services team.


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