G2X TAKE: Building on prior experience gained supporting communications efforts related to the ChooseVA initiative, the MISSION Act and ending Veteran homelessness, Aptive, a strategic communications, marketing and management consultancy, recently beat out six others to be awarded two contracts, the first to support the VA Customer Service Improvement Program, and the second to support media campaign efforts for the Veterans Benefits Administration.
The 5-year $8M Customer Service Improvement Program contract, which entails measurement of customer satisfaction, customer site visits and engagement, customer service improvement activities, analysis of quantitative and qualitative data, communication, data analytics, research and reporting, was competed on FBO, drawing 7 bids. The solicitation can be seen here.
The second award, a 3-year $4M contract to provide a range of media and campaign support services to VBA was competed using GSA Professional Services Schedule (PSS).
Both contracts were awarded as SDVOSB set-asides.
- Led by U.S. Navy Veteran and Principal Rachele Cooper, Aptive is a familiar face to VA as, in addition to a recent VA VECTOR task they were awarded to support stakeholder engagement and outreach efforts related to MISSION Act implementation efforts, and another $11M task to support the ChooseVA initiative, they have supported the VA on other high profile VA initiatives such as a multifaceted campaign and outreach effort focused on ending Veteran homelessness.
- With a mix of communications, engagement and digital capabilities, along with insight into some of the top initiatives taking place at VA, we suspect the Aptive team will be receiving their fair share of calls from firms wanting to know them a bit better.
- Aptive has a current opening on their website for an IT Project Manager with strong quantitative aptitude and data analytics experience to lead the execution of a business intelligence contract.