Voices of Veterans – Introducing Personas’ excellent perspective from some of the founding members of the VA Digital Service. If you cover VA, this is a must read.

Voices of Veterans – Introducing Personas to Better Understand Our Customers –- November 2014, By Sarah Brooks, Amber Schleuning, Emily Tavoulareas, Jeanette Mendy, Rachel Harrison-Gordon, and Andrea Ippolito; VA Center for Innovation
Businesses in the private sector know that their customers have different needs, habits, and experiences—and they make identifying and accom­modating these differences a priority… In order to create similar experiences for Veterans using VA services, we need to understand our customers in new ways… In the fall of 2014, the VA Center for Innovation hit the road for the second time in order to understand these differences, and create useful and usable Veteran “Personas” that can help guide all of our work across VA. This report will primarily outline our research efforts and goals, offer key themes illuminated from the data, and reveal and discuss applica­tions for Veteran Personas.

G2X TAKE: While this document was developed and released in November, it is new to us and we expect that it will be new to many of you. The content is valuable enough that we wanted to make sure you had it. This document was developed before the current instantiation of the VA Digital Service was in play, but this is the type of thinking and perspective that you can expect from this group. Emily Tavoulareas, one of the authors of this document and a founding member of the VA Digital Service will be presenting at next week’s Federal Health IT Innovation event at 1776 DC.



This topic contains 0 replies, has 1 voice, and was last updated by  G2Xchange Editor 5 years, 9 months ago.

  • Author
  • #27249
     G2Xchange Editor
    • Web Site Editor
    • G2Xchange

    Replies viewable by members only


You must be logged in to reply to this topic.


Questions?. Send us an email and we'll get back to you, asap.


©2020 G2Xchange all rights reserved | Community and Member Guidelines | Privacy Policy | About G2Xchange Health

Federal Government Employees Join Free

As a special thank you to all the federal agencies that have been supportive of our efforts over the years we offer a free individual membership to Federal Government employees.  Membership includes:

Full Access to the G2Xchange Health website, including exclusive member content.

Access to Forums, Comments, and Discussions

Member Directory

Private Messaging

The G2Xchange Health Daily Take Newsletter which includes the latest intelligence, news, and happenings from across the Federal Health IT Market.

Exclusive Discounts on G2Xchange Events and G2Xchange Partner Events.

Click Here to Join


Opportunities. Starting Points.

About our Data

The Vault is a listing of expiring contracts, task orders, etc. within a certain set of parameters, to include:

  • Have an initial total estimated contract value of $3 million or above
  • Federal Health Only – MHS/DHA, HHS, CMS, or VA Actions
  • NAICS codes include: 511210, 518210, 519130, 519190, 541511,
    541513, 541519, 541611, 541618, 541690, 541720, 541990
  • Were modified within the last 12 calendar months
  • The data represented is based on information provided by the Government

Who has access? Please note that once the Vault product is no longer in the Beta testing phase, ALL G2Xchange Health Members will receive access to all basic and much of the advanced data. G2Xchange Health Corporate Members will receive access to ALL Vault content (basic and advanced).

Feedback/Suggestions? Contact us at Vault@G2Xchange.com and let us know what you think. 

G2Xchange Health

Log in with your credentials
for G2Xchange Health

Forgot your details?