Notice of Intent to Sole Source

The Department of the Army, USPFO Activity ALANG 187, intends to award a sole-source, firm-fixed-price contract to Directional Ad-Vantage Holdings, LLC for digital advertising services. This requirement falls under NAICS 541810 (Advertising Agencies) and PSC R701 (Support- Management: Advertising). The procurement is based on the vendor’s exclusive advertising rights at specific high-traffic locations in Montgomery, Alabama, which are essential for reaching the campaign's target demographic. Market research indicates that no other vendor has access to these specific spaces, making competition unfeasible.

The government has provided a Limited Competition Justification for this action, which is being processed under streamlined procurement guidelines for critical needs. Although this is a notice of intent to sole source, interested parties may submit a capability statement, proposal, or quotation for consideration. The government maintains sole discretion in determining whether to compete the contract based on any responses received. All documentation must be submitted to the point of contact, Douglas Seaton, by the response deadline of April 30, 2026.