Digital Marketing (EDWOSB)

The Department of the Army, on behalf of the W7MX USPFO Activity California Army National Guard, is seeking a contractor to provide a comprehensive digital marketing package to support recruitment and retention goals. This requirement, identified under solicitation number W912LA26QA010, is designated as a WOSB (Woman-Owned Small Business) set-aside, though the agency specifies it is intended for Economically Disadvantaged Woman-Owned Small Businesses (EDWOSB). The primary mission is to generate qualified recruitment leads and offer a customized lead capture and nurturing solution for the Recruiting and Retention Battalion (RRB) leadership and staff.

The scope of work involves developing and executing a marketing program that includes branding, engagements, and recruiter support targeted at non-prior service individuals between the ages of 17 and 34. The contractor will focus on differentiating the National Guard from active-duty military service to increase public understanding and interest. Performance will take place in Roseville, California. The notice is classified under NAICS 541810 for Advertising Agencies and PSC R701 for Support- Management: Advertising.

Responses for this combined synopsis/solicitation are due by May 20, 2026. The point of contact for this requirement is Kaipo Kim. Documentation provided with this notice includes a price matrix, a performance work statement, Sacramento SCA rates, and the formal solicitation document. This opportunity was published and last updated on May 8, 2026.