Local Digital Presence Optimization

The Washington National Guard, through the Department of the Army and the W7N6 USPFO Activity WA ARNG, is conducting market research to identify sources capable of implementing a comprehensive local search engine optimization (SEO) program. This initiative aims to optimize the digital footprint of 12 local recruiting offices within Washington to improve lead generation and brand legitimacy. The primary scope involves enhancing the online visibility of these stations to ensure potential recruits can easily locate, contact, and verify the authenticity of local offices through digital channels.

This sources sought notice is classified under NAICS 6 code 541890, Other Services Related to Advertising, and PSC R422, Support- Professional: Market Research/Public Opinion. The acquisition is associated with the SBA (Small Business Administration) set-aside. Interested vendors are requested to submit capability statements detailing their relevant experience, business size, socio-economic status, Unique Entity ID (UEI), and CAGE code. If applicable, respondents should also provide their GSA Schedule or contract number.

Responses for this requirement, identified by solicitation number FY26-RRB01, are due by February 25, 2026. The place of performance is located in Washington, USA, and the primary point of contact is Jeanie Lee. Administrative documentation for this notice includes one attachment, a statement of work titled SOW_RRB.pdf, which was published alongside the notice on February 20, 2026.