Intent to Award a Sole-Source Contract to Global Media for the Massachusetts Air National Guard Advertising Campaign
Contact and place of performance
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Not specified
1. Description of Requirement: The U.S. Property Fiscal Office (USPFO) for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to Global Media. The requirement is for a comprehensive marketing and advertising campaign designed to increase brand awareness and generate recruiting leads for the MA ANG. The sp...
View moreMarket research was conducted to identify other potential advertising agencies in the region. While several firms have advertising capabilities, none possess the specific combination of prior MA ANG experience and deep regional expertise that Global Media offers. While urgency alone is not sufficient justification, in this case, the combination of the tight deadline and the uniquely qualified contractor makes a sole-source award the only viable option.
3. Notice and Response:
This notice of intent is not a request for competitive quotes. No solicitation document is available at this time.
However, all responsible sources that believe they can meet the Government's requirement as stated herein may submit a capability statement, which shall be considered by the agency. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. Information received will be used solely for the purpose of determining whether to conduct a competitive procurement.
Interested parties must provide clear and convincing evidence that they can meet the Government’s requirements. The capability statement must include company name, address, point of contact, CAGE code, and UEI number.
Responses must be submitted electronically to the Contracting Officer no later than 15 calendar days from the date of this publication.
The Department of the Army, specifically the U.S. Property Fiscal Office for Massachusetts, intends to award a firm-fixed-price, sole-source contract to Global Media for a comprehensive marketing and advertising campaign. This initiative supports the Massachusetts Air National Guard Recruiting and Retention office by increasing brand awareness and generating recruiting leads. The requirement is categorized under NAICS 541850 for Indoor and Outdoor Display Advertising and PSC R701 for SUPPORT- MANAGEMENT: ADVERTISING. There is no set-aside designated for this action.
The period of performance is scheduled for three months, running from May 1, 2026, through July 31, 2026. The government cited Federal Acquisition Regulation 12.102(a) as the authority for this sole-source award, determining that Global Media is the only source reasonably available to meet the requirement due to their unique combination of prior agency experience and regional expertise. Market research indicated that while other firms have advertising capabilities, the contractor’s qualifications and the project's tight timeline necessitate this specific procurement strategy.
Interested parties may submit capability statements to the Contracting Officer for consideration until the response deadline of April 30, 2026. Submissions must include the company name, address, point of contact, CAGE code, and UEI number, providing evidence of the ability to meet the requirements. This special notice, identified by solicitation number PANNGB-26-P-0000033111, includes two PDF attachments related to the Performance Work Statement. The government will use any information received to determine whether a competitive procurement is warranted.
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